Second Summit builds and runs your full marketing engine — Meta ads, CRM automation, website, and tracking — exclusively for ninja, gymnastics, climbing, and martial-arts gyms. Built by a former multi-location gym owner.
30 minutes with the founder. No pitch deck. No commitment.
The 90-day enrollment guarantee: at least 20 new members on a Growth or Summit plan, or we keep working at a $0 management fee until you hit it. See the terms →
From a 60-day, year-over-year paid-marketing trial across three independent gyms — same staff, same season, same pricing. The marketing was the only variable. See the math →
Dan Umpa ran multi-location activity gyms before he ever ran marketing for one. The slow-season panic, the leads that went cold during Saturday classes, the agencies that reported clicks while the schedule sat half-empty — he lived all of it. So he built the full-funnel engine to fix it, proved it on his own floors, and now runs it for gyms like yours.
Every account is founder-run — when you book a call, you talk to Dan, not a sales rep. Meet Dan →
Six integrated services that work as a single growth system — not a menu of disconnected tactics.
Facebook and Instagram paid campaigns engineered to fill your schedule with qualified trial sign-ups, camp registrations, and birthday party bookings — not just clicks.
A fully built-out GoHighLevel system — AI conversation bots, automated follow-up sequences, and smart booking workflows — so no lead falls through the cracks.
Fast, on-brand websites built to convert visitors into paying members. We handle design, development, hosting, and ongoing updates so you never have to.
Google Tag Manager, GA4, Meta CAPI, and full attribution setup so you know exactly which campaigns, channels, and creatives are driving real revenue.
Strategic content planning and creative production that builds your brand, fuels organic reach, and gives paid campaigns better fuel to work with.
Positioning, visual identity, and messaging that makes your gym the obvious choice in your market — so every marketing dollar you spend works harder.
Most agencies work across dozens of industries. We work exclusively with activity-based businesses — and that focus is the edge.
We work exclusively with activity-based businesses — ninja and obstacle course gyms, gymnastics, martial arts, climbing, and kids' fitness. Every strategy is built for the trial-to-enrollment economics and seasonality of your industry, not adapted from someone else's.
From the first ad impression to a member walking through your door, one team owns the whole journey. Paid traffic, automation, website, and tracking working as a single system — not four disconnected vendors pointing at each other.
Speed-to-lead wins in this market. Our GoHighLevel systems respond to new inquiries in minutes, nurture through enrollment automatically, and never let a hot lead go cold while you're on the gym floor.
No vanity metrics. We build attribution dashboards tied directly to booked trials, enrollments, and revenue — so you always know exactly which spend is working and which to cut.
We took over paid marketing for three independent ninja gyms for 60 days, measured against the prior year. Every figure below comes from the owners' own enrollment records.
Trial-month enrollments rose 55 → 89 after an identical pre-trial baseline (32 = 32) ruled out seasonality.
Read the case study Murray, UT +115% YoY enrollment growthFull-window enrollments rose 41 → 88 — reversing an 18% year-over-year decline before more than doubling.
Read the case study Hudson, NH +167% YoY enrollment growthApril enrollments rose 12 → 32, owner-confirmed, at roughly $44 per new enrolled student.
Read the case studyA proven four-phase system that takes you from scattered marketing spend to a predictable, full-funnel growth engine.
We start by mapping your entire funnel — ads, CRM, website, and tracking. We identify what's leaking leads, what's working, and where the fastest wins are hiding.
Custom campaigns, automation sequences, and conversion infrastructure — all built to your brand and offer mix. No templates. Everything is designed for your specific market.
We go live with a coordinated launch across paid, organic, and automation channels. Your team gets a clear playbook; we handle the technical execution.
Data-driven iteration every week. We track cost per trial, show rate, conversion rate, and enrollment rate — and systematically improve each one over time.
On a Growth or Summit plan, your enrollment floor goes in writing: at least 20 new members in your first 90 days. Miss it and we keep working at a $0 management fee until you hit it — counted in your enrollment system, on your books.
Book a 30-minute discovery call. We'll look at your market, your current funnel, and the fastest path to a full schedule — and you'll get straight answers either way.
30 minutes with the founder. No pitch deck. No commitment.
Ready now? Apply to work with us →
A quick, no-pressure 30 minutes — no pitch deck, no commitment. Start with a few details.
You'll talk to Dan Umpa — founder, and a former multi-location gym owner-operator. Not a sales rep.
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Select a date to see open times.
No open times in the next few weeks. Email info@secondsummit.ninja and we'll sort it out.
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Watch your inbox for a confirmation with the Zoom link and calendar invite. Bring your questions — talk soon.
